The short answer
Generative answer engines cite content that answers clear questions directly with evident sourcing. Content with question-answer structure, definitions, and trust signals does better in GEO.
Each page leads with a direct answer to its core question. Answer engines prefer clear, summarizable sentences, so a conclusion-first structure helps.
Structure definitions, terms, and comparisons. Clearly delineated information — like glossaries, FAQs, and comparison content — suits citation and extraction.
Trust signals matter. Author, sources, update date, and consistent entity information raise citation likelihood. Exaggerated claims instead lower trust.